Curriculum Vitae

Data Analyst | AutoTrader

• Designed, executed and reported on A/B tests using Bayesian statistics to optimize website performance.
• Presented statistical experiment results to key stakeholders, influencing business decisions.
• Developed user classification models using K-nearest neighbors to enhance personalization strategies.
• Expanded ML capabilities by leveraging scikit-learn for predictive analytics.
• Improved data-driven decision-making by integrating advanced statistical methods into experimentation workflows.

Data Analyst II | Snap Inc

• Took ownership of technical analytics support for the French market, driving performance improvements.
• Developed an automated alerting system using Google App Scripts and BigQuery to detect poor web tracking performance.
• Helped develop a proactive framework for my team of analysts using my automated alerting system.
• Provided data-driven recommendations that optimised marketing strategies for the French sales team.
• Strengthened campaign performance insights by leveraging Snap Pixel and network event signals.

Data Analyst I | Snap Inc

• Led data analytics support for the French sales team, collaborating closely with Paris-based stakeholders.
• Enhanced advertiser performance by identifying tracking issues and recommending solutions.
• Specialized in web tracking and third-party integrations, deepening expertise in analytics tools.
• Supported sales and product teams by translating complex data insights into actionable strategies.
• Delivered high-impact technical training that improved data literacy across teams both internal and external.

Data Analyst I [Contract] | Snap Inc

• Developed tailored data-driven advertising solutions by leveraging demographic insights.
• Provided marketing campaign data analysis to optimize ad performance for SMBs.
• Strengthened cross-functional collaboration by translating technical data for sales and product teams.
• Worked directly with clients to troubleshoot and enhance campaign performance
• Built strong stakeholder communication skills, improving data accessibility across teams.

MSc Data Science & Business Analytics | University of Plymouth

Merit

BSc (Hons) Business Management | University of Plymouth

First Class Honours